PENERAPAN STRATEGI PEMASARAN POSITIONING, DIFFERENTIATION, BRANDING (PDB) DALAM MENENTUKAN KEUNGGULAN KOMPETITIF DESTINASI PARIWISATA

Marketing management is the most important job for tourism destination managers in increasing competitive advantage and maintaining market conditions (supply demand). has an role number of tourist visits through packaging products that have their uniqueness compared to similar owned by competitors. This study aims build branding Positioning, Differentiation, Branding marketing strategies. Through a case method with qualitative approach, this research explores destinations (PDB) building Wae Bobok ecotourism destination. presents analysis potential internal external environment, which are then combined determine limited perspectives from consumers or visitors. Therefore, further needed measure profile, behavior, expectations, satisfaction visitors comprehensive strategy.
 Keywords: Tourism Marketing; Management; Tourist Destination; Positioning; Differentiation;